New York Public Library for the Performing Arts_Rebrand is a branding and web design project inspired by the library's extensive collection of non-book materials, including historic recordings, videotapes, sheet music, stage designs, and photographs.

Rather than focusing on the traditional image of a library as a repository of books, the redesign highlights the institution's role as a living archive of performance and media. The logo is built around a triangular form inspired by the universal "play" symbol, referencing the library's audiovisual collections while evoking movement, performance, and access to cultural memory.

The project includes the development of a visual identity system, a concept deck demonstrating brand applications, and the redesign of a section of the library's website, extending the identity into a digital environment.

Disciplines: Branding, Visual Identity Design, Logo Design, Web Design, UI Design, Digital Design, Cultural Branding, Visual Communication.

Software: Adobe InDesign, Adobe Photoshop, Adobe Illustrator.